What is Maya?
Maya.ai is a personalized AI-driven platform for banks, merchants, and customers that delivers real-time person-centered experiences. It utilizes advanced artificial intelligence algorithms to provide custom profiles, taste graphs, and personalized recommendations based on analyzing over 2.9 billion transactions from more than 9 million people. The platform is designed to enhance customer engagement and drive business growth by reducing campaign wastage, unlocking wallet share, and boosting revenue by 3-7%.
Target Audience
The primary target audience for Maya.ai includes banks, merchants, and customers who are seeking to optimize their user experiences and drive growth through personalized interactions. Banks can leverage Maya.ai to offer personalized banking experiences, while merchants can utilize the platform to enhance customer engagement and drive sales. Customers can benefit from personalized recommendations that cater to their unique preferences and tastes.
Key Features
Maya.ai offers a range of key features that set it apart:
- Custom Profiles: The platform creates individual profiles for users, capturing their preferences, behavior, and transaction patterns. This data is then used to personalize the user experience and provide targeted recommendations.
- Taste Graphs: By analyzing billions of transactions, Maya.ai creates taste graphs that represent the preferences and interests of individuals. These taste graphs drive personalized recommendations and enable businesses to offer highly relevant products and services.
- Personalized Recommendations: Maya.ai leverages its AI algorithms to generate personalized recommendations for each user, taking into account their preferences, historical data, and real-time behavior. These recommendations help businesses enhance customer engagement, drive conversions, and increase revenue.
Possible Use Cases
Maya.ai can be used in various scenarios to optimize user experiences and drive business growth. Some of the possible use cases include:
- Banking: Banks can leverage Maya.ai to offer personalized banking experiences to their customers. This includes targeted product recommendations, personalized offers, and tailored financial advice based on individual preferences and behavior.
- Merchants: Merchants can utilize Maya.ai to enhance customer engagement and drive sales. By offering personalized recommendations and targeted promotions, merchants can create a more personalized shopping experience, improve customer satisfaction, and increase loyalty.
- E-commerce: E-commerce platforms can integrate Maya.ai to deliver personalized product recommendations, improve search results, and optimize the overall user experience. This enables businesses to increase conversions, reduce cart abandonment, and boost customer retention.
Benefits
The adoption of Maya.ai offers numerous benefits to banks, merchants, and customers:
- Enhanced Customer Engagement: Maya.ai enables businesses to deliver personalized experiences that engage customers on a deeper level. This helps build stronger relationships, increases customer loyalty, and drives repeat business.
- Increased Revenue: By utilizing Maya.ai's personalized recommendations, businesses can boost conversion rates and drive incremental revenue. Studies have shown that Maya.ai can increase revenue by 3-7% by delivering relevant products and offers to customers.
- Reduced Campaign Wastage: The platform's advanced AI algorithms ensure that businesses can target the right audience with the right campaigns. This reduces wastage and optimizes marketing efforts, resulting in improved ROI.
- Privacy and Compliance: Maya.ai prioritizes user privacy and ensures compliance with GDPR regulations. The platform uses pseudonym transaction data to maintain customer confidentiality and adheres to ISO 27001 certification standards for data security.
Summary
Maya.ai is a personalized AI-driven platform that uses advanced algorithms to provide custom profiles, taste graphs, and personalized recommendations based on analyzing billions of transactions. It caters to banks, merchants, and customers and offers numerous benefits such as enhanced customer engagement, increased revenue, reduced campaign wastage, and privacy compliance.